We hate Sprinkles!
The first thing you should probably know about the Our Lady of Cupcakes duo is that we’re opinionated broads. Scratch that – the real first thing you should know is that we love cupcakes! And most other treats, too – cookies, rice crispy treats, muffins, pies, scones, breads, croissants, pastries, chocolates… the list could go on and on. We’re passionate about food, especially the carb-loaded and delicious. Our passion is a little hard to contain – both our joy and our disappointment.
Which leads me to Sprinkles, the mega-chain of cupcake boutiques.
Everyone has raved about their cupcakes, so when we learned there was an outlet in Scottsdale, we had to try it out. Our first impression was one of confusion… everyone said their cupcakes were cute, so why did they kind of look like boobs ala Pablo Picasso?
And where were the multi-colored sprinkles?! They have such a cute name and a pretty attractive storefront – we felt the cupcakes could have looked so much more fun. We bought four – coconut, peanut butter, banana, and chocolate marshmallow. We were so excited!
Finally, getting to taste these AMAZING cupcakes we’d heard about. Even Oprah loved them! How could they be bad? She’s never wrong (well, except maybe about that Frey guy).
Alas, we dug in to disappointment. The cake itself was dry, dense, and had little flavor. This seems to be a theme out here (we’ll post on that later) - maybe it’s because of our hot, dry desert air. However, our visit was in May of ’09, so they had been open for a year – plenty of time to get used to our arid climate and how it affects baked goods. (Also enough time to realize that the last thing people want to do in AZ in the summer is sit outside to eat a cupcake – they had no place to sit! We had to find a shady spot to avoid eating in the car.) The frosting was piled high on top, thick and almost too sweet, which overwhelmed the cake.
In other words, they were meh. Considering we paid $3.50 each, the meh turned into bleh. We could make better cupcakes than that! And thus, a business idea was born. Why couldn’t we open our own bakery? It’d be a cool little place with local art on the walls, our favorite music playing, and a neighborhood vibe. We’d serve niche drinks (think sweet tea) and promote at First Friday art walk events. There’d be no competition if we stayed in central Phoenix – there are very few bakeries in all of AZ and only one in the downtown area where we’d set up shop. Disillusioned corporate drones are opening up successful businesses in other states, and we want to follow in their footsteps!
That’s what this blog is all about – our journey to starting a bakery of our own, and all the pitstops along the way. We hope to share the recipes we’re creating, reviews, merchandise, and anything else we think is interesting enough to post, as well as connect with other carbohydrate fans. Maybe we could get a cupcake camp started, or arrange a recipe exchange? Ultimately, we want you to taste our creations and say, “Wow, those were better than Sprinkles.”
Who knows how it will all work out? We might not make it, but whether we succeed or fail, it’s worth it… because we’ll get to eat A LOT of cupcakes!