Death of the Cupcake?
So I recently read this article and it really resonated with me.
I’ve been reading and hearing about the demise of the cupcake for some time now. I personally disagree with it. Sure, its been a big trend and maybe the madness around the trend itself will wane a bit, but I still believe that putting out a high quality tasty treat will trump fads any day. That being said, I think that’s actually the crux of Ms. McCoy’s argument – not really that cupcakes will become unpopular because the trend is tired, but because the trend has lead to production of a subpar product with all the bandwagon jumping that’s been going on since it all started. She made the very same point in her article that we have discussed here – finding cupcakes that taste good is not an easy task. And one would think this wouldn’t be the case with the number of cupcakeries out there. So if the public’s taste for cupcakes begins to go south, I’m blaming those folks who raced to open a beautiful boutique cafe, filled their cases with gorgeous cupcakes, and delivered only on the visual. What else can we expect when a customer is wooed by the charming surroundings, the mounds of fluffy frosting, and the promise of a treat tasting like it came straight from heaven – only to experience a dry, too sweet, dud of a cupcake that isn’t even as good as an old school chocolate Hostess? This my friends, will be the reason for the demise of our beloved cupcake, not the trend itself wearing out like an overplayed pop song.
The good news is, for those of us who put taste above all else, I don’t think we’ll need to worry. Cupcakes are perfect in so many ways – they’re single serving, they’re offered in an endless array of flavors, the possibilities for decorating are endless – surely the dessert loving will never truly turn their backs on such a classic comfort food. As for the bandwagon jumpers, those business owners looking to capitalize on the latest trend, and the clientele that thrive on getting their hands on the latest item on the “it” list, they can move on – then there’s just more for the rest of us to enjoy. Viva la cupcake!!